WorkPhạm Thị Ngát

Program "200 Years of Nostalgia" - Spreading the value of Vietnamese Ao Dai heritage and culture

Responding to the series of activities "Welcome the 2026 summer tourist season" of Lam Dong province, on the evening of July 11, 2026, at the Queen's Nam Phuong Palace - Lam Dong Provincial Museum, the program "Hundred Years 2 of Remembrance" took place successfully, attracting the attention of many delegates, artists, designers, students, tourists and local people.

Students at Ho Chi Minh City University of Industry and Trade taking photos in ao dai (Photo: N.T)

The program is organized by Lam Dong Provincial Museum in collaboration with Designer Nguyen Viet Hung and Ho Chi Minh City University of Industry and Trade. "Hundred Years 2 Remembrance" is not only a cultural and artistic event, this is also an opportunity to introduce and promote the unique historical and cultural values of the locality, contributing to building the image of Lam Dong as an attractive cultural and tourist destination.

The program was held on the occasion of the 113th birthday anniversary of Queen Nam Phuong - the last Queen of the Vietnamese feudal dynasty. She is known to many generations for her dignified beauty, intelligence, virtue and elegant demeanor. The choice of Queen Nam Phuong Palace as the organizational space not only has the meaning of commemorating a historical figure with many imprints, but also contributes to honoring the value of architectural works associated with the history of formation and development of Da Lat. It is that heritage space that has created a harmonious connection between historical memories and the breath of contemporary art, bringing success to the world.They come closer to traditional cultural values through new and attractive forms of expression.

Speaking at the program, Ms. Nguyen Thi Bich Ngoc, Deputy Director of the Department of Culture, Sports and Tourism of Lam Dong province emphasized that organizing cultural and artistic activities in heritage space is a practical direction to promote the value of historical relics, while creating more unique cultural and tourist products to serve people and tourists. This is also a way for heritage to not only be preserved but also truly "live" in contemporary life, contributing to traditional education, raising community awareness about preserving and promoting national cultural values.

Ms. Nguyen Thi Bich Ngoc - Deputy Director of the Department of Culture, Sports and Tourism of Lam Dong province spoke to welcome the program (Photo: N.T)

In the program space, more than 250 artworks of ao dai inspired by Queen Nam Phuong's style are displayed, creating a special highlight. Each photo not only captures the beauty of Vietnamese ao dai but also tells stories about history and literatureculture and the interference between tradition and modernity. The exhibition space is arranged harmoniously within the grounds of the Queen's Nam Phuong Palace, giving viewers the opportunity to fully experience the beauty of architectural heritage and photographic art in the same space.

Students of Ho Chi Minh City University of Industry and Trade and visitors visit the photo exhibition

The ao dai collection "Southern Fragrance" by Designer Nguyen Viet Hung has left many emotions for the audience. Inspired by the beauty of Vietnamese women and the style of Queen Nam Phuong, the designs both retain the traditional features of the ao dai and are created in modern fashion language. Delicate lines, soft materials and carefully researched patterns have contributed to honoring the gentle, elegant beauty and rich national identity. In the ancient space of the Queen's Nam Phuong Palace, each ao dai becomes a bridge between the past and present, contributing to affirming the eternal value of traditional Vietnamese costumes.

Designernext to Nguyen Viet Hung, front row, 4th position from left (Photo: N.T)

In addition to exhibition and fashion show activities, on this occasion, Lam Dong Provincial Museum also released media clips and introductory leaflets. These are communication products with practical meaning, contributing to promoting the image of the Museum, introducing typical historical and cultural values ​​of Lam Dong province to a large number of people and tourists. Through vivid images, concise and accessible content, these products will contribute to improving the effectiveness of propaganda and promotion, attracting visitors and affirming the Museum's position in local cultural life.

The exhibition opening ribbon cutting ceremony was solemnly held, marking the beginning of a series of unique artistic activities in the program. Along with that, there will be the participation of many singers, artists, models and lecturers and students of Ho Chi Minh City University of Industry and Trade. The elaborately choreographed art performances, harmoniously combining music, fashion shows and heritage spaces, brought to the audience manyemotions, creating a meaningful art night.

Delegates attending the opening ribbon cutting program (Photo: N.T)

The success of "Hundred Year Memorial 2" continues to affirm the effectiveness of combining the work of preserving and promoting heritage values with creative cultural and artistic activities. This is a suitable direction in the current context when cultural institutions not only perform the function of preserving artifacts but also become a community connection space, a place to organize cultural experience, education and promotion activities. Through this, heritage is approached in a more intimate way, contributing to arousing national pride, fostering love for the homeland and country and raising the sense of community responsibility in preserving traditional cultural values.

For Lam Dong Provincial Museum, the program is not only a successful cultural event but also a testament to innovation in heritage conservation and promotion activities. The organization of art programs associated with heritage spaces has contributed to bringing the Museumbecome an attractive destination for residents and tourists, while creating unique cultural tourism products, positively contributing to the local socio-economic development.

In the coming time, Lam Dong Provincial Museum will continue to promote display activities, thematic exhibitions, experiential education and cultural exchange, harmoniously combining heritage conservation with artistic creation. Thereby, contributing to spreading historical and traditional cultural values ​​to all classes of people, especially the younger generation; At the same time, promote the image of Lam Dong - a land rich in cultural identity, beautiful nature and friendly people to domestic and international friends.