Attending the program were leaders, officers and workers of the two units. Representative of Lam Dong Provincial Museum, Mr. Hoang Ngoc Huy - Director of Lam Dong Provincial Museum and representative of Dalat Senses Company Limited, Mr. Pham Hoang Khanh Vu - Director of the Company signed a Memorandum of Cooperation for the period 2026 - 2028.
The signing ceremony marks an important first step for the strategic cooperation relationship between the two units, aiming to improve the effectiveness of promoting the cultural and historical heritage values of Lam Dong province during the digital transformation period. The two sides agreed to strengthen coordination in communication work, image promotion, brand positioning and building core communication messages consistent with the development orientation of each unit. At the same time, promote the exchange of professional experiences, research, training and coordinate to organize seminars, discussions, contests, produce videos, trailers, TVCs and many media products to spread the word.radiate local cultural and historical values to the public.
Within the framework of cooperation, Lam Dong Provincial Museum will create conditions for space, facilities and professional resources for Da Lat Senses Co., Ltd. to deploy recording, photography, livestreaming activities, organize press conferences, workshops, exhibitions, art programs and promotional events. Typical spaces of Lam Dong Provincial Museum, such as the Main Exhibition House, Queen Nam Phuong Palace and affiliated relics, will be appropriately exploited to produce quality media products, contributing to promoting the image of the province's cultural heritage.
On behalf of Da Lat Senses Co., Ltd., the business will accompany Lam Dong Provincial Museum in building a communication strategy, consulting on brand development, perfecting the identity system, producing videos and trailers to promote exhibitions and cultural events, and supporting content development on digital platforms such as Website, Facebook, TikTok and YouTube. The two sides will also coordinate to organize training programs on digital media skills and improve the capacity to build digital content.for the Museum's staff, as well as implementing the Contest "Creative ideas in Lam Dong Provincial Museum communication work".
The cooperation program between Lam Dong Provincial Museum and Dalat Senses Company Limited is valid for 3 years (2026 - 2028). In the coming time, the two units will concretize the signed contents with many practical programs, communication projects and cultural events, contributing to promoting the image of Lam Dong Provincial Museum as an attractive cultural destination, while spreading the unique historical and cultural values of Lam Dong to the community and tourists.
On this occasion, Lam Dong Provincial Museum also launched the Contest "Creative ideas in communication work to attract tourists to Lam Dong Provincial Museum". The contest aims to arouse the spirit of innovation and creativity among officials and workers, and at the same time seek effective communication solutions, contributing to improving the quality of the unit's operations in the digital age.
With the theme "Innovative thinking - Creative action - Spreading value", the contest aims to promote the spirit of innovation,create, research, and propose highly applicable initiatives in communication work, associated with professional activities, contributing to gradually modernizing museum activities. The contest is also an opportunity to discover new ideas, consistent with digital media trends, meeting the increasingly diverse information access needs of the public, especially the younger generation and tourists.
Contest participants are all officials and employees of Lam Dong Provincial Museum. The Organizing Committee will consider expanding participants to collaborators, youth union members, students and those who love the field of museums and culture. Individuals can participate independently or in groups with a maximum of 05 members/group.
The contest ideas focus on many practical contents, associated with communication development requirements in the digital transformation period, such as: Building campaigns and communication products on digital platforms such as Website, Facebook, TikTok, YouTube, Zalo and new media platforms; ideaIdeas for producing short videos, podcasts, infographics, livestreams or creative media products; applying artificial intelligence (AI), virtual reality (VR/AR), QR codes and digital technologies in promoting and introducing the Museum; organize communication activities associated with heritage education, thematic exhibitions, cultural events and major holidays; Creative communication models, reasonable costs but highly effective; Build models, programs, and communication products connecting museums with tourism, education and the community to increase the number of visitors...
The contest will be launched on July 31, 2026. Contestants will send their entries to the Program Organizing Committee on August 31, 2026. Each entry includes an idea presentation (maximum 05 A4 pages), illustration products (videos, infographics, designs, images or sample media products) and PowerPoint presentation files for presentations (encouraged) for the Jury to comprehensively evaluate creativity and ability to implement in practice.
Contest entries clearly state full name, address, occupation, contact phone number and sent to the Administration Department - Team.Officials, Lam Dong Provincial Museum (No. 04, Hung Vuong Street, Xuan Huong Ward - Da Lat, Lam Dong Province, Tel: 0263 3812 624).
Contest entries will be evaluated on many criteria, such as creativity, feasibility, communication effectiveness, ability to apply digital transformation and presentation. The competition prize structure is expected to have 10 prizes, including 1 First Prize (worth 2,000,000 VND), 2 Second Prizes (worth 1,500,000 VND/prize), 3 Third Prizes (worth 1,000,000 VND/prize) and 4 Consolation Prizes (worth 500,000 VND/prize).
Through the contest, Lam Dong Provincial Museum wishes to spread the spirit of innovation throughout the unit, promote collective intelligence, and effectively exploit new technology platforms to bring the historical, cultural and heritage values of Lam Dong closer to the public. This is not only an intellectual playground but also an important driving force to build a professional communication strategy, contributing to enhancing the position of Lam Dong Provincial Museum in the system of museums across the country.
